At first listen, fans of Jessie j’s more bubbly Pop-oriented songs may assume that “Wild” is too much of a detour from her previous material. Yet, that is the beauty of Jessie J! She has never been confined to a single genre, and her Who You Are debut album included a mix of Pop, Soul and R&B. So, “Wild” should easily cater to at least one sector of her broad fanbase.
Additionally, “Wild” is perfect for the current US radio climate, which has depicted an upturn in Urban-oriented music during the last few months. EDM is gradually losing popularity and trying to milk the dying trend would have been a silly movie for Jessie J. Hence, with a pair of rappers on the track, a banging beat for the summer and a catchy chorus, “Wild” has the potential to be a hit.
Watch the video for Jessie J’s “Wild” below