But even those intimately acquainted with the work of the provocative rapper couldn't have been prepared for the crudely titillating ride that is Bound 2.
West, 36, smashes through all boundaries of taste and decency with the four minute film that depicts him writhing with the mother-of-his-child, 33, on his motorbike against a desert backdrop before the pair simulate sex.
Any well-wishers hoping that the birth of the couple's baby daughter this June might have prompted the enfant terrible of hip hop to draw a line in the sand when it comes to gratuitous content will be sorely disappointed.
But as vulgar as the video is; at least Kim and Kanye are coupled together in a traditional twosome as the lyrics of the song that accompanies this astonishingly tawdry display of affection hint at a lust for threesomes, casual sex and a relationship that does well to last mere months.
He even describes a sex act in graphic and depressingly mundane detail ( Do your thing Mr West ) Keeerpow.
But some commentators also noted how awkward the besotted pair seem in the film (which was shot against a green screen - another bone of contention).
Never the feminist, Kim's blank mannequin face and lack of involvement in the piece other than as a wordless object of lust hasn't won her any more female fans.
We as far as Movie Kangz go WE SALUTE YOU BOTH for bringing sexy back to Music. Instead of the same ol how much money you have and how many cars are on the court yard of your mansion trash talk that we hear from other so called "Rappers"